About Us
We started as three friends in Qatar with one idea. To bring Sudan to the streets through more than clothes, through a story. Streetwear was born in resistance, shaped by activism and carried forward through identity and defiance. That spirit lives in our brand with a Sudanese voice.
What began in Sudan carries further. It speaks to Mama Africa and to communities that endure, to people who refuse to disappear. Every piece we make is built with history, culture, and survival stitched into it.
We use 100 percent Egyptian cotton because authentic streetwear demands authentic quality. The fabric is soft yet strong, made to last.
What they erased, we wear.
This is more than clothing. It is reincarnation. It is the street reborn.